Arbitron Reports Florida Techs WFIT Listeners Increase
MELBOURNE, FLA. — According to Arbitron, WFIT 89.5-FM, a service of Florida Institute of Technology, saw a 123-percent increase in its listening audience
over the previous year. Arbitron is a service that provides radio stations with radio audience estimates.
The station also realized an audience increase during air times for the National Public Radio (NPR) news programs Morning Edition and All things
Todd Kennedy, WFIT program director, primarily attributes the increase to some program schedule changes.
“More than a year ago, WFIT made a decision to attract a new audience and strengthen our diverse music formats,” he said. “WFIT added an eclectic blend of
Triple A (adult album alternative) rock music, which plays artists not heard on commercial radio stations.” Triple A mixes various sounds from contemporary
and legendary singer-songwriters, modern rock, blues and world beat music.
“This positive news would not be possible without the passion and dedication of our staff and all our community volunteers. So many people contribute to
our successful operations day in and day out,” said Kennedy.
WFIT 89.5-FM is a nonprofit radio station located on the campus of Florida Tech in Melbourne.