MELBOURNE, FLA.—Jennifer Neuhard has been promoted to the newly created position of associate provost for university marketing at Florida Institute of Technology, reporting to Provost and Executive Vice President T. Dwayne McCay. In this new role, she leads the Marketing and Web Services functions.
“As an international university, Florida Tech serves a world community, which requires a centralized focus for all our marketing efforts. This includes online, advertising, traditional print communications and direct mail,” McCay said.
“Because our messages to prospective students must be aligned and crystal clear, we require the centralization and streamlining of our marketing communications. Jennifer Neuhard has the experience and understanding of the university’s needs to successfully coordinate these important functions.”
Since May 2008, Neuhard has served as university marketing director. She was hired by the university in 2006 as director of athletic partnerships. She was responsible for raising more than a half million dollars for the Department of Athletics during her two years in the job.
Prior to coming to Florida Tech, Neuhard was manager of community relations for the Buffalo Sabres and manager of the Buffalo Sabres Foundation, the team’s fund-raising arm, in Buffalo, N.Y. While there, she developed and implemented a comprehensive community relations plan that implemented sales and marketing initiatives for the entire fan base and players. She was also promotions manager and media buyer for Ron Jon Surf Shop in Cocoa, Fla., 2000 to 2005.
Additionally, Neuhard has been a certified Guardian ad Litem for six years, advocating in court for foster children and youth in Florida. She has also been a board member and currently serves as the board chair of the local Connected by 25, an organization that supports at-risk youth.
“I embrace this new challenge with enthusiasm,” said Neuhard, “and look forward to consolidating the important work of all members of our marketing team.”
Neuhard earned a Florida Tech master’s of business administration degree in 2009. She previously earned a bachelor’s degree in psychology with a minor in business at Cedar Crest College in Allentown, Pa.