Business Student Team Makes Top 10 in Honda CR-Z Media Challenge

MELBOURNE, FLA.—A student team from Florida Institute of Technology’s Nathan M. Bisk College of Business is rated among the top 10 teams in the nation in the Honda CR-Z Media Challenge. The goal of the competition is to develop and execute a six-week public relations campaign for an all-new Honda model, the CR-Z sport hybrid coupe.

As a reward, the students will have use of a Honda CR-Z on campus for six weeks. They were also given a Flip Video camcorder to document the execution of their campaign work and $150 for campaign expenses.

“Students in my new brand management course did an amazing job in a very short timeframe to develop an interesting and effective campaign. I am proud of their effort, creativity and initiative,” said B. Andrew Cudmore, associate professor of marketing and the team’s adviser.

“With a focus on non-traditional media outlets and social media, they have achieved success in the development stage. Now, we will see what excitement they can create in the execution of the campaign in the weeks to come,” he added.

Team members are undergraduates Randall Thompson from Orlando, Fla.; Samuel Ormsby of Lytham St. Annes, England; and Nadine Hanafi of Agadir, Morocco. MBA student Samantha Porter from Satellite Beach, Fla., serves in an advising capacity. The Edventure Partners program provided marketing concept tools to the team.

The team now will compete with the nine other schools in the execution of the campaign in the weeks to come.

Florida Tech was one of 32 universities and colleges participating. Others included Tulane University, Syracuse University, Rochester Institute of Technology, Indiana University and Clemson University.

To see the student video, click here:

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