Dr. Steve Salaga, Assistant Professor of Sport Management for the Nathan M. Bisk College of Business, was recently quoted in the Toronto Star regarding an upcoming Ultimate Fighting Championship (UFC).
“This story was run in the print and online versions of the business section of the Toronto Star on Thursday and Friday. There was an Ultimate Fighting Championship (UFC) event held in Toronto on Saturday night. I have done some research on the economics and consumer demand for the UFC, so they contacted me about this story. There has been some talk in the popular press that the UFC may be declining in popularity, so that was the basis for the story.” – Dr. Steve Salaga
You can read the article here: