Florida Tech Workshop Offers Help to Scientists Marketing Their Work

Scientists do ground-breaking work all the time. But, sometimes, because of a disconnect from the world of science and that of business and marketing, scientists don’t share their good news.
Help for the scientist has arrived in the “Marketing for Scientists Workshop,” set for Nov. 18, from 2 to 4 p.m. Presented by the Florida Institute of Technology Department of Physics and Space Science, it will be held in the Evans Library Annex Room P133.

The presenter is astrophysicist noted Marc Kuchner. He is also author of Marketing for Scientists, a new book published by Island Press.

The workshop aims to break the taboos and introduce scientists to the fundamental techniques from the business world that can help the most—sales, branding and relationship building. It will teach scientists how to get their ideas across vividly as they maintain their integrity and build their reputations.

Scientists will also learn about four kinds of proposals not to write, using social media, how to sell yourself as a scientist and the importance of props and buzzwords.

The cost is $20. For more information and to register, call (321) 674-8382 or email: pdpRegistration@fit.edu.