Womens Business Expo Coming to Beachside Aug. 5

Sweet news. It’s the Fourth Annual Space Coast Women Business Expo, coming to the Crowne Plaza Hotel Melbourne Oceanfront on Aug. 5, from 9:30 a.m. to 2 p.m. The keynote luncheon speaker will be Hollis Wilder, owner of Sweet! By Good Golly Miss Holly in Orlando. Wilder is a two-time champion of the Food Network’s Cupcake Wars.

The event’s main sponsors are the Women’s Business Center (WBC) at Florida Institute of Technology and the American Business Women’s Association (ABWA). The Diamond Sponsor for the event is EverythingBrevard.com. Other sponsors include Gold Sponsor: Allstate Air & Heat, Corporate Sponsor: Charm Magazine; Emerald Sponsor: Super QR; Ruby Sponsors: Brevard Physicians Network and MetLife; Sapphire Sponsors: Eau Gallie Florist, Cancer Care Centers of Brevard, Your Family Chiropractor, GO Travel, Balda Development, Senegence Chasick Lifesmile Lips, Career Transitions Consulting, Holy Land Stone and Rodan & Fields Dermatology.

The event, which offers the opportunity to network, discover new ways to take advantage of the latest in social networking and learn more about local businesses and services, is open to all women and men. The day offers speakers, vendors, giveaways and promotions.

Wilder said, “I delight in the art and craft of our cupcake creations. I also thrive on the business end of what we do here and enjoy sharing what I’ve learned about marketing and the importance of branding.”

Wilder, opening a new location for her business in Jacksonville later this summer, is noted for creating elaborate settings for her custom and couture cupcake displays. She has cooked for such major celebrities as Warren Beatty and Annette Bening, Bruce Willis and Demi Moore, Jay Leno, The Rolling Stones, Michael Jackson and Jerry Seinfeld. She has appeared in print media, including the Orlando Sentinel, Orlando Magazine and Orlando Style: Bridal Issue.

The day will also feature two keynote speakers who know firsthand how important social media has become in the overall marketing plan. Tina Lange, APR, director of marketing communications for Space Florida, will speak on “Social Media: It’s Only One Piece of the Puzzle,” and Julie Arnold, social media manager for Griffin Communications Group, will speak on “Social Media Strategies that Work!”

Donn E. Miller-Kermani, director of the Women’s Business Center at Florida Tech, is the event organizer. “Our goal is to reinforce the message, ‘Choice, Ownership, Impact.’ Everyone has the choice in life whether it is business, work, family or something else. Once the choice is made they must take ownership of it. This will create an impact not only on their world but on society as well,” she said.

The event is a showcase for those wishing to see vendors demonstrating their products and services while they learn valuable information.

The cost is $30 per person before July 22 and $45 after. This includes lunch. For more information contact The Women’s Business Center at Florida Tech at wbc@fit.edu or call (321) 674-7007.

About the WBC

The WBC at Florida Tech is partially funded through a cooperative agreement

with the U.S. Small Business Administration and is an outreach of the Nathan

M. Bisk College of Business. The WBC provides women with opportunities, tools and contacts to advance their global influence and success. The center offers facilities conveniently located at Florida Tech, as well as teachers, mentors and volunteers with expertise and business knowledge, partnerships with community organizations for broad outreach, and training and resources that are onsite and online to accommodate busy schedules and provide easy access. Additional information is available online at wbc.fit.edu.

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