CoB Professors Present Papers at Conferences


Dr. Scott Benjamin, Assistant Professor, Strategic Management & Entrepreneurship, Director for the Center for Entrepreneurship and New Business

Dr. Scott Benjamin presented a paper at the Southern Management Associations Conference in Fort Lauderdale, FL on November 1, 2012.

“Media Effects on Technological Innovation Adoption”

ABSTRACT: This paper develops and tests theory about how media coverage influences technological innovation adoption. Specifically, we examine the effects of news media (1) attention, (2) tenor (or affective content), (3) diversity of issues and (4) specific content areas on the likelihood and speed of adoption of wind power plants in the US. The affect and cognition-based theory developed in this paper suggests that news media affects the appraisals of various primary stakeholders as they seek to make sense of the value of a proposed innovation. We add to the nascent market infomediaries research literature in four important ways: providing empirical evidence for decreasing returns to media attention, examining the effect of specific content coverage, providing further empirical evidence of the importance of tenor alone and in interaction with content, and demonstrating the effect of media on a new dependent variable not previously studied in media effects on market outcomes research. This study adds to the innovation literature by highlighting the influence of an important set of non-market actors, the news media, on the diffusion of innovations, and to the managerial and organizational cognition literature by suggesting that affective content (emotions) and specific aspects of content (cognition) on the part of third party infomediaries is associated with innovation diffusion.

To learn more about Dr. Scott Benjamin please visit his faculty page:


Dr. Joan Wiggenhornpresented a paper at the Academy of International Business-Southeast Conference in Fort Lauderdale, FL on November 1, 2012.

Dr. Joan Wiggenhorn, Nathan M. Bisk College of Business

“When Shareholder Wealth and National Security Interests Collide: an Exploratory Examination of Export Control Act Violations”

Abstract: This paper is the first to examine the impact of violations of export policy from a multinational enterprise’s perspective. We describe the kinds of regulation in place in the U.S. over the past decade, and identify the characteristics of firms who have been caught and fined for violations of export restrictions. Furthermore, we investigate the response of shareholders to news regarding trade violations and find that they suffer a statistically significant -1.15% abnormal returns over the three day announcement window. Not surprisingly, we find that the reaction post 9-11 is worse as is the reaction when the export violations occur with countries perceived to be corrupt. We also find that systematic risk and total risk increase for violators following their investigations. Further, there does not appear to be a penalty in terms of long run performance for ECA violators.

To learn more about Dr. Joan Wiggenhorn please visit her faculty page:



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