by Dr. Annie Becker, Dean of the College of Business
Students want to know “fun” aspects of doing research. What can you share with us?
We asked Dr. Cudmore to share his insights in doing research in consumer attitudes towards healthcare Web sites.
Why is it important to study consumer behavior on healthcare Web sites?“
What inspired you to conduct research In this area?
What did your research tell you about potential barriers in the use of healthcare Web sites?
Check out Dr. Cudmore’s Journal Publication: B. Andrew Cudmore, Paula E. Bobrowski, Tinatin Kiguradze, (2011) “Encouraging consumer searching behavior on healthcare web sites”, Journal of Consumer Marketing, Vol. 28 Iss: 4, pp.290 – 299.
- Associate Dean Alex Vamosi Viewing Publication
Check out these links for more information: